Sierra spoils Corsairs home opener

first_imgMcKinleyville >> The College of the Redwoods softball team dropped both games of a doubleheader to 8th-ranked Sierra College on Saturday at McKinleyville High School.Despite two home runs from freshman first baseman Courtney Christensen and a solo dinger from catcher Calli Hayes, CR dropped the first game of the twin bill 8-3 to Sierra College.All three Corsair home runs were off the solo variety.CR was down by just one run at 4-3 late in the game, but Sierra’s first four batters scored in …last_img read more

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San Francisco Giants’ draft strategy hints that changes are coming under Farhan Zaidi

first_imgNEW YORK — At the end of Hunter Bishop’s sophomore season at Arizona State, the athletic department made a decision that may have altered the trajectory of Bishop’s college career and helped the outfielder surge up draft boards.The Sun Devils moved in the outfield fences at their home ballpark, Phoenix Municipal Stadium.After selecting Bishop with the 10th overall pick in the 2019 MLB Draft, the San Francisco Giants may soon do the same at Oracle Park.Under first-year president of baseball …last_img read more

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Ndamase takes local trends global

first_imgIn 1990, Ndamase launched what was to prove one of his most important associations – designing the Madiba Shirts for the country’s future president. (Image: Sonwabile Ndamase Facebook)Fashion runs in his veins and he has dressed the who’s who of the South African elite, yet he has always stood for the ordinary man.Sonwabile Ndamase is an innovator, creative thinker and visionary. He is a sought-after trend analyst and while his feet remain firmly planted on African soil, he uses a global perspective to source new ideas, gauge the zeitgeist and identify cutting edge trends.Encouraged by a mother who loved sewing, Ndamase and his siblings were taught to be all-rounders at home.After studying fashion in Johannesburg, Ndamase went on to study the commercial side of the clothing business in Sweden and the USA; this retail background gave him a thorough understanding of the realities of the fashion market. In 1994, he founded and established Vukani Fashion Awards to unearth undiscovered South African fashion design talent.“This is an export industry which can earn large sums in foreign currency for South Africa but it is fuelled by fashion influences that dictate how we should look and what we should wear,” he says today, with more than 29 years in the sector under his belt.“New colours and styles constantly create a desire for new clothes, especially among young and fashion-conscious people but as I am a South African, I felt passionate about improving the indigenous fashion in our country.”And Ndamase, who is a Play Your Part Ambassador, walks the talk. He was recently asked to design a uniquely South African garment for Miss Earth South Africa.MAKING A FASHION STATEMENT WITH MADIBAOf all of Ndamase’s clients Nelson Mandela was the one who gave his creations a worldwide appeal.In 1990, Ndamase launched what was to prove one of his most important associations – designing the Madiba Shirts for the country’s future president.“The decision to make a style statement was one Nelson Mandela made on his own,” the designer says. “He wanted to identify with the people. The majority of South Africans never wore suits, so he wanted to have a specific kind of shirt made – cut long so it could hang over trousers, both coloured and plain, with the conventional pointed collar as well as the standing Nehru.“As always, Madiba wanted to do things his own way.”VUKANI AWARDSThe Vukani Awards are an African fashion showcase held over a week. It is not only an exhibition, but also an information-sharing forum for designers, manufacturers, weavers and others in the clothing industry.The 21st edition of the awards took place during November.Guests on the evening included Metro FM talk show host Criselda Kananda, former model and actress Nakedi Ribane and Gauteng MEC for infrastructure Nandi Mayathula-Khoza, who was a key speaker at the event.The High Fashion Award went to Mmaphefo Dibetso. The award for Most Innovative Designer was presented to Simo Matomela while Zamaswazi Sithole took home the Best Ready to Wear award.Recipients in each category received generous financial support with the overall winner Zamaswazi Sithole taking R40 000; Simo Matomela and Mmaphefo Dibetso received R20 000 each.The winners will also be enrolled in a six-month mentorship programme to the value of R35 000 with Vukani Range Creations.“Fashion creates dreams and makes them happen,” Ndamase says. “We are thrilled to see platforms such as the annual Vukani Fashion Awards act as a tool that offers opportunities to support the South African fashion community.”Previous winners have participated in Mozambique, Swaziland, Cape Town, Joburg and Durban fashion weeks to rave reviews. Some have gone so far as to have their ranges featured at the London, New York and Paris fashion weeks.Each year, 12 or more designers are selected and tasked with designing garments along a theme.The three prize categories are Most Innovative Designer, Designer Collection, and High Fashion / National Costume. They have presented mixed results. Some designs tend towards folklore or patriotism, while other designers have gone on to establish themselves and service a clientele that is hungry for a local identity.Besides Mandela, Ndamase’s client base includes King Letsie III of Lesotho; Bill Clinton, the former American; President Jacob Zuma; American musician Quincy Jones; and South African businessman Saki Macozoma.last_img read more

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Spring 2016

first_imgShare Facebook Twitter Google + LinkedIn Pinterest I killed a wasp in very early March and my daughter got her first mosquito bite the following week. By all accounts it appears that the planting season will be early in Ohio this year.The four-inch inch soil temperatures will likely be running above normal this spring and forecasters thought they would reach above 50 and stay there one week to two weeks earlier than normal this spring.“April is shaping up to be warmer and drier than normal,” said Jim Noel with National Oceanic and Atmospheric Administration National Weather Service in a recent CORN Newsletter from OSU Extension. “Historically in strong El Niño springs, we do not see late freezes but more normal last freeze dates. However, if the warmer weather causes things to start growing earlier, there is a risk a normal last hard freeze could still cause impacts.”In addition, Noel pointed out that evapotranspiration rates will likely be above normal this spring due to the warmer weather. The NOAA May forecast continues the trend of warmer, drier weather for Ohio.As the dreary March blossoms into beautiful spring, there is not a farmer alive who can remain idle as the coming growing season beckons. For those engaged in the scramble of the planting season, I hope you do get the chance to take a few moments to enjoy the wonders of spring outside of the tractor cab. It is truly a wonderful time of year to be on a farm.last_img read more

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How To Build A Proper Sales Funnel And Recover Vanishing Profits

first_imgDigital Marketing Jobs in the Government Sector Trends Driving the Loyalty Marketing Industry If you’ve been struggling to increase your sales despite creating better offers, raising prices, and offering more value, it’s time to look at your sales funnel. Actually, it’s time to scrutinize your sales funnel with the eyes of a detective.The term “sales funnel” sounds like a strategy that generates automatic or easy sales. However, a sales funnel is an organized system designed to move leads through a step-by-step process that eventually makes the sale. Multiple steps in the sales funnel gives you more control over how and when you present an offer to your leads.No matter how great your offers are, if you’re not extending those offers to the right people at the right time, your sales will remain flat. A well-structured sales funnel will deliver these offers correctly. If you’ve tried everything else but you’re still struggling with sales, your sales funnel might have some leaks or disconnected components.An intentionally engineered sales funnel directs offers to the correct leadsYour sales funnel is what allows you to reach your leads and customers in the most efficient way possible. A properly engineered sales funnel is able to track and identify where each lead is in the customer journey. This, in turn, allows you to market relevant offers and messages to customers based on where they are.For instance, when a lead is still in the research phase, you can market to them with information to help them make the decision to buy. When a lead is ready to buy, you can market to them with more aggressive sales copy. You don’t want to send aggressive sales copy to someone who isn’t ready to buy – that’s a turn off.How do you know who’s ready to buy and who’s not? How do you know what offers each lead should receive? It begins with collecting data and segmenting your leads according to what that data tells you about them. Data is a vital foundation for every sales funnel. A collection of data forms a pattern, and that pattern reveals information that couldn’t otherwise be seen.You need a data-centric sales funnelIn addition to segmenting leads as they come in, you should be collecting data on customer behavior every step of the way. By tracking which links they click on in emails, their browsing history, purchase history, and more, you’ll end up with a pattern that will allow you to accurately categorize them for targeted marking.An interesting example of how analyzing data can provide profound insight is how the KGB accurately identified undercover CIA agents during the Cold War. Their accuracy seemed like magic, but it was just great data analysis. They gathered publicly available information on deployed U.S. Foreign Service personnel, data from allied countries, and learned that their agents’ housing and pay patterns were different from those who were posing as State Department officers. For example, the data showed:Undercover CIA agents had a higher pay scale than real FSOs.Real FSOs usually returned home after a 3-4 year tour while CIA agents didn’t.When CIA agents returned home, they didn’t show up in State Department listings.Real FSOs attended the three-month training session at the Institute for Foreign Service.CIA agents were often reposted within the same country while real FSOs never were.This same level of insight is available to businesses that continually capture data from their leads. Knowing where your leads come from, what they’re interested in, what links they click on, and where they go after being exposed to your ads is priceless to the sales process.Intentionally craft every step in your sales funnelIt’s not enough to create a series of 10 emails that get drip-fed to new leads over a period of two months and hope you get clicks and sales. It’s also not enough to dump leads into a queue for your sales team to schedule follow-up calls.Yes, CRM software like Infusionsoft, Ontraport, and Salesforce make it easy to automate these and other processes, and you should be utilizing this technology. However, to be effective, these separate components need to be integrated into an overarching multi-step strategy. Without the integration of all automated processes, none of these processes are effective.Each step in the sales process is actually an offer, beginning with the opportunity to receive a free download in exchange for an email address. If you don’t have a lead magnet, your sales process starts with whatever step you use to get people interested. For instance, if you’re a mail order business and you offer free information to anyone who writes to you, that ad is your first step in the sales process, even for people who don’t write. When a person received their requested information, that’s your opportunity to present them with a new, more interesting offer.Keep increasing the offers as people move along their journeyOffers often start out free, but gradually require the lead to invest some cash. Even if it’s just $4.95 for shipping and handling to receive another free offer. Make sure you keep increasing the value of the offers you send your leads, and make sure those offers are relevant to each lead.“Every offer is actually a series of offers designed to increase purchase size,” says ClickFunnels marketing expert Becky DeGrossa in an Ultimate Guide to Sales Funnels. This guide is a must-read. It’s packed with valuable information on building effective sales funnels from the ground up and busts some major myths and misconceptions.The guide also describes, in-depth, the AIDA marketing model developed in the late 19th century by sales pioneer Elias St. Elmo Lewis. This model is used by marketing gurus everywhere, for good reason: it works.AIDA stands for Attraction, Interest, Desire, Action. The ideal marketing campaign will grab people’s attention, capture their interest, create a desire for your product or service, and get them to take action to make a purchase.A good sales funnel will continually create interest and desire throughout the various stages and steps. This is accomplished by continually creating new and interesting offers.Some leads need to be gradually encouraged to put some skin in the game through multiple free offers that eventually require paying for shipping. Once they’ve got some money invested in your brand, you can begin presenting them with the offer for your main product or service.As you collect more information about your leads, you can start tailoring your offers to appeal to their specific preferences. For instance, if you’re using Infusionsoft as a CRM, you can automatically tag leads based on the links they click in your emails. Links are one of the best ways to get leads to tell you what they’re interested in.For example, say you sell pet products for both dogs and cats. A powerful and effective marketing campaign not only generates a positive ROI and requires the ability to send ads specifically about cat products to cat owners, and send ads specifically about dog products to dog owners. If you didn’t ask your leads about this when they signed up, just send them an email asking them to click one link if they own a dog, and another if they own a cat. Or, a third link if they own both.You probably want to cloak this in a well-written, entertaining newsletter that makes people want to click. Provided you’ve programmed your CRM to automatically apply tags, those clicks will allow you to start sending further targeted offers.A good sales funnel requires intentionally crafted steps, and isn’t just “set it and forget it.” It’s a continual process of asking for more information, documenting that information automatically, and using that data to continue marketing.The customer journey map is the pattern that emergesThe customer journey map tells the story of the customer’s experience with your brand. “It may focus on a particular part of the story or give an overview of the entire experience,” says SailThru.  “What it always does is identify key interactions that the customer has with the organization. It talks about the user’s feelings, motivations and questions for each of these touchpoints.”The journey map also paints the picture of the customer’s greater motivation – the data you need for crafting an effective sales funnel.Always keep segmenting and match offers accordinglyCategorizing leads is essential because it tells you how to interact with them.Although it’s a mechanical process, a properly structured sales funnel doesn’t push all leads through the same steps in the same order. When leads are collected, they need to be segmented or tagged in order to categorize them.For instance, say you get a new lead to sign up for your newsletter. They receive a welcome email and click the link inviting them to download a free ebook. This lead should be automatically tagged for showing interest in your product. As this lead continues to click links in your email messages, they should be further tagged and moved to a segment designated for people who actively take interest in your products (even if they don’t buy). These leads will be easier to sell than those who never click on your links.Tailor your sales funnel components to your product and marketThe traditional sales model involves an assembly-line-style process of gathering leads, performing sales pitches, and following up. This worked great when all decision-makers were in the same house or building. It doesn’t work so well today.Not every business should build a sales funnel based on the traditional sales model.  Some products, like enterprise software, don’t benefit from the traditional sales presentation. The geographical distribution of decision-makers renders traditional sales pitches ineffective in this market. Today, many of these businesses expect a collaborative whiteboard experience, not a scripted pitch.Each component you employ as part of your sales funnel should execute data-driven action. Nothing should be random.Prioritize data if you want to see sales soarAccording to ConversionXL.com, a CMO Council study confirmed that “over 50% of global marketers report that they have fair, little, or no knowledge of the customer demographic, behavioral, psychographic and transactional data. Just 6% say they have excellent knowledge of the customer.”To be fair, this study was performed back in 2007-2008. Still, there’s no excuse for businesses to skip this important aspect of marketing.Even as of 2014, according to the article linked above, 8 out of 10 marketers were relying on customer acquisition to generate sales rather than retaining their existing customers – a strategy that’s actually cheaper.Also, the Consultancy’s Cross Channel Marketing Report from 2014 reported that only 2 in 5 companies surveyed “understand customer journeys and adapt the channel mix accordingly.” Unfortunately, this is what happens when you don’t understand the importance of a data-driven sales funnel.Thankfully, most popular applications used by web marketers come with features that capture and categorize data automatically, as long as you program what you want it to capture. The solution is to spend more time strategizing to create offers that appeal to people at various stages in the customer journey. The more accurately you can market to your leads, the more sales you’ll get. Related Posts Frank Landmancenter_img AI is Not the Holy Grail of Sales, at Least Not… The Dos and Don’ts of Brand Awareness Videos Frank is a freelance journalist who has worked in various editorial capacities for over 10 years. He covers trends in technology as they relate to business. last_img read more

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NBA looking into circumstances of Patrick McCaw signing

first_imgSeason of change MOST READ PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss SEA Games: Biñan football stadium stands out in preparedness, completion LOOK: Joyce Pring goes public with engagement to Juancho Triviño Don’t miss out on the latest news and information. The New York Times first reported that the NBA was reviewing the matter. It’s unclear how long the NBA’s review will take, or what — if anything — the Warriors are seeking.The Warriors held McCaw’s rights as a restricted free agent, then elected not to match the two-year, $6 million offer sheet that he signed with the Cavaliers on Dec. 28 — with the potential luxury tax ramifications among the many reasons that factored into their thinking.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsSpeaking Tuesday before Golden State’s game with New York, Warriors coach Steve Kerr said he wasn’t aware that his team was involved in the review of the McCaw matter.“I’ve got enough to worry about,” Kerr said, before adding, “The whole thing was kind of strange. I don’t know that there’s been a totally non-guaranteed offer sheet before.” SEA Games: Biñan football stadium stands out in preparedness, completion LATEST STORIES McCaw played three games with the Cavs, who waived him Sunday and did so before his contract would have been guaranteed for the remainder of this season. McCaw cleared waivers and is now an unrestricted free agent.McCaw averaged 4.0 points in 128 regular-season appearances with the Warriors in the 2016-17 and 2017-18 seasons. He scored five points in the three appearances with the Cavaliers.Sports Related Videospowered by AdSparcRead Next SEA Games hosting troubles anger Duterte TS Kammuri to enter PAR possibly a day after SEA Games opening Private companies step in to help SEA Games hosting Hotel management clarifies SEAG footballers’ kikiam breakfast issue Is Luis Manzano planning to propose to Jessy Mendiola? FILE – In this Jan. 12, 2018 file photo, Golden State Warriors’ Patrick McCaw dribbles during the first half of an NBA basketball game against the Milwaukee Bucks in Milwaukee. McCaw is practicing with the Cavaliers, who signed him to a two-year, $6 million offer sheet last week. McCaw officially joined the Cavaliers’ roster on Monday, Dec. 31 after Golden State decided not to match Cleveland’s offer. (AP Photo/Morry Gash, File)The NBA is looking into the circumstances surrounding Patrick McCaw’s short-lived stint with the Cleveland Cavaliers.A person with knowledge of the situation said Tuesday that the league has opened a review at the request of the Golden State Warriors, the team that McCaw had spent the previous two seasons with. The person spoke to The Associated Press on condition of anonymity because no details of the probe have been revealed publicly.ADVERTISEMENT View commentslast_img read more

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